About the project
The Fieldwork Project is a volunteer initiative based in London. It helps small businesses, charities and social enterprises work out whether AI would help them, and set it up where it would.
Who runs it
The project is run by Gabriele Ferretti, a student on the Master of Public Administration in Data Science for Public Policy at the London School of Economics. The Fieldwork Project is independent. It is not part of LSE, and LSE does not supervise or endorse its work.
Why it exists
In a small organisation a few people cover most of the jobs, and much of their week goes on routine work around the main one: answering enquiries, keeping records up to date, preparing the same documents again and again. AI tools can now take on some of that work. Deciding whether they would help with a particular task, and setting them up properly, takes time and technical knowledge that small teams often don't have to spare. The project provides that help, free.
The work so far
The project began in June 2026. As of September 2026, it has worked with more than ten organisations, mainly small businesses, and also charities and social enterprises.
The work has included:
- Sorting incoming enquiries and drafting replies for staff to check
- Turning invoices and receipts into bookkeeping records
- Keeping customer and booking records up to date from web forms and emails
- Preparing routine documents such as quotes and reports from existing templates
- Summarising calls and meetings into notes and actions
The project publishes nothing about the organisations it works with, so no names, results or case studies appear here.
Who it is for
The project works with small businesses, charities and social enterprises where someone can spend time explaining how a task is done and someone will look after any system afterwards. The project is based in London and can work in person there, or remotely anywhere in the UK.
It is less suited to:
- organisations that need a system maintained or supported after it is set up;
- work that must be finished by a fixed date, since volunteer time cannot be guaranteed;
- larger organisations, which can usually commission this kind of work.
The project cannot take on every request. Each is considered case by case, and every enquiry gets a reply saying whether it can help.